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I remember when a friend of mine paid ,000 for just a few hours of coaching to a fairly famous internet marketer.

I thought he was and should really be learning the basics first as he had never even built a website before.

For an un-optimised campaign, I paid .74 for 120 page likes. This is for a website where I sell software, but not in the marketing niche.

I decided then and there that I would put all of my effort into Facebook.

I discovered a few years ago now that you could get very cheap Facebook clicks ($0.01 each) by directing traffic internally to your own Facebook fan page.

Being on Stack That Money however also convinced me to give Facebook advertising a try as well.

I’ve dabbled in it quite a lot in the past, and do actually like their platform.

This is my own product, so I would be keeping 100% of the commissions.

However, it wasn’t time to go for the big sale just yet.I approached the investment as “I’ll spend this , devour every interesting thread I can, and then plan my attack.” I had originally announced that I was going to use Google Adwords for this campaign and I was going to promote two websites I already run.This means I didn’t have to worry about looking for offers and getting set-up with various affiliate networks, which can be a time consuming part of the process.Before I did anything, I joined a forum called Stack That Money.It’s a forum my friends in question used to be a part of and I thought that if I could speed up my learning, I would also be able to speed up the results I get and it would make for a better case study.I’ve always thought that it is better to master one main traffic source versus becoming only fairly proficient in a lot of them and for now I think I have a pretty perfect grasp on the old SEO game.

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