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However, having thousands of dating platforms lacking scale or with similar propositions isn’t logical, nor is it healthy.We need mainstream as well as niche services attending to different market segments and user needs.
It's more fun Some dating sites claim to be the place to find someone to marry.
At NZDating we say the best relationships come from having fun making lots of friends - meanwhile 'the one' often magically appears!
The challenge is that the online dating industry is getting crowded.
In the UK alone, there are more than one thousand different online dating services.
So, while the dating industry continues to flourish, I predict that we will start to see the number of dating platforms decrease over the next year.
Excelling in the Saturated Dating Market The online dating industry is brutally competitive.
Going ‘Mobile’ In recent years, we have already seen the online dating industry’s rapid shift to mobile.
If a company hasn’t embraced mobile by now, it’s already too late. 2017 is the year of the multi-platform user experience.
Last year, we saw a number of free online dating services rebrand to offer customers a paid-for service; I expect more will go in this direction.Tags: Adult Dating, affair dating, sex dating